77fe Privacy Policy

77fe collects personal data that is necessary to provide a safe, compliant, and functional gambling platform to Pakistani users. The categories of personal data we collect include:

• Identity data: Full legal name, date of birth, gender, and national identity information (such as CNIC or passport number) where required for age and identity verification.
• Contact data: Mobile phone number, email address, and city of residence (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad).
• Financial data: Payment account identifiers (e.g., JazzCash account number, Easypaisa mobile number, HBL, UBL, Meezan Bank, or Bank Alfalah account references). Full financial account credentials such as card numbers are not stored by 77fe.
• Transaction data: Records of deposits, withdrawals, bets placed, games played, and bonus activity on the 77fe platform.
• Technical data: IP address, device type, browser type and version, operating system, and session timestamps.
• Usage data: Pages visited on 77fe.asia, features accessed, game preferences, and navigation patterns.
• Communications data: Records of support interactions via live chat, including queries, complaints, and resolutions.
• KYC documents: Copies of identity documents and proof of address submitted during verification processes.

77fe collects personal data through the following means:

• Direct interactions: When you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or update your account profile on 77fe.
• Automated technologies: When you visit 77fe.asia, our servers automatically log technical data including your IP address, device information, and browsing activity on the platform via cookies and similar tracking technologies.
• Third-party service providers: Identity verification and payment processing partners may share data with us as part of completing their services (e.g., confirming that a JazzCash or Easypaisa transaction was completed).
• Fraud and compliance checks: Third-party fraud prevention and anti-money laundering screening services may provide data to 77fe as part of our compliance obligations.

77fe processes your personal data for the following purposes:

• Account management: To create, maintain, and administer your 77fe account, including verifying your identity and age.
• Service delivery: To process deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other supported methods; to record bets; and to provide access to casino games and sports betting markets.
• Legal and regulatory compliance: To fulfil obligations under applicable anti-money laundering (AML) and know-your-customer (KYC) requirements, and to retain records as required by law.
• Responsible gaming: To monitor gaming activity for signs of problem gambling and to administer self-exclusion, deposit limits, and other responsible gaming tools requested by players.
• Security and fraud prevention: To detect and prevent fraudulent activity, unauthorised account access, money laundering, and bonus abuse on the 77fe platform.
• Customer support: To respond to queries, complaints, and account-related requests submitted via live chat or email.
• Platform improvement: To analyse usage patterns and improve the performance and functionality of 77fe.asia.
• Marketing communications: To send promotional offers and updates to players who have opted in. You may opt out at any time via account settings or by contacting support.

4.1 Service Providers. 77fe shares personal data with trusted third-party service providers who process data on our behalf, including payment processors (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah gateway partners), identity verification services, fraud prevention providers, and IT infrastructure partners. These providers are contractually required to process data only for the purposes instructed by 77fe and to maintain appropriate security standards.

4.2 Legal Obligations. 77fe may disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law, court order, or regulatory requirement. We will notify you of any such disclosure where we are legally permitted to do so.

4.3 Business Transfers. In the event of a merger, acquisition, or transfer of assets involving 77fe, personal data may be transferred to the successor entity. You will be notified of any such transfer via the email address registered on your 77fe account.

4.4 No Sale of Data. 77fe does not sell, rent, or otherwise commercialise your personal data to third parties for their independent marketing or commercial purposes.

77fe retains personal data for as long as your account is active and for a period thereafter as required by applicable legal, regulatory, and compliance obligations. Specifically:

• Account and transaction records are retained for a minimum of five years following account closure to comply with AML and record-keeping requirements.
• KYC documents are retained for the period required under applicable regulations, typically five years from the end of the customer relationship.
• Support communications are retained for a period sufficient to manage ongoing disputes or enquiries, and thereafter deleted.
• Technical and usage data collected via cookies may be retained for shorter periods as defined in section 8 (Cookies).

When personal data is no longer required for any of the above purposes and no legal retention obligation applies, 77fe will securely delete or anonymise the data.

77fe implements technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include SSL/TLS encryption for all data in transit, access controls limiting data access to authorised personnel, two-factor authentication options for 77fe accounts, regular security reviews of platform infrastructure, and secure handling procedures for KYC documents.

While 77fe takes reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 77fe login credentials. If you believe your account has been accessed without authorisation, contact 77fe support immediately via live chat.

Subject to applicable law, you have the following rights in relation to the personal data 77fe holds about you:

• Right of access: You may request a copy of the personal data 77fe holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and no legal retention obligation applies.
• Right to restrict processing: You may request that 77fe restrict the processing of your personal data in certain circumstances.
• Right to object: You may object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact 77fe support via live chat or at the email address displayed in the footer of this page. Requests will be handled within a reasonable timeframe. Some requests may be subject to identity verification before being actioned. Note that legal retention obligations may limit our ability to fully comply with deletion requests in certain circumstances.

77fe.asia uses cookies and similar tracking technologies to operate the platform effectively. The types of cookies we use are:

• Essential cookies: Required for core platform functionality including maintaining your login session on 77fe. Without these, the platform cannot function correctly.
• Performance cookies: Collect anonymised data about how users interact with 77fe.asia to help us identify and resolve performance issues.
• Functional cookies: Remember preferences such as language settings and display choices to improve your experience.
• Analytics cookies: Help us understand aggregate usage patterns on the platform. Data collected is anonymised where possible.

You can manage or disable non-essential cookies through your browser settings. Note that disabling essential cookies will affect platform functionality, including your ability to remain logged in to your 77fe account. Consult your browser's help documentation for instructions on managing cookies.

77fe does not knowingly collect personal data from individuals under 18 years of age. 18+ The platform is strictly for adults. Age verification is required during registration, and 77fe reserves the right to request additional documentary evidence of age at any time.

If 77fe discovers that personal data has been collected from an individual under 18, the account will be closed immediately, all associated data will be deleted as promptly as practicable, and any funds held in the account will be handled in accordance with applicable laws and our Terms & Conditions.

If you are a parent or guardian and believe that your child may have registered a 77fe account, please contact 77fe support immediately via live chat so the matter can be investigated and resolved.

77fe reserves the right to update this Privacy Policy at any time. Changes will be published on this page with a revised "Last updated" date. For material changes, registered account holders will be notified via the email address on record or through an in-platform notification. Your continued use of 77fe following notification of changes constitutes acceptance of the revised Policy.

If you have any questions about this Privacy Policy or how 77fe handles your personal data, please contact our support team via live chat, available 24 hours a day, 7 days a week.

Contact email (plain text): [email protected]

For responsible gaming enquiries, see our Responsible Gaming page. For general platform terms, see Terms & Conditions.